Post by Funkytown on Jul 25, 2017 20:22:16 GMT -6
So, how good of a Vikings fan are you? by Luft Krigare
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Plenty more at the link: www.dailynorseman.com/2017/7/8/15942384/so-how-good-of-a-vikings-fan-are-you-nfl-minnesota-vikings-fan-base
So, how good of a fan are you?
Believe it or not, there is a lot of research that actually goes into this. The main reason, is of course, for making money. Professor Mike Lewis broke down the NFL fan base rankings for 2017. It is a very interesting read. How do you think Vikings fans fared? In his study he broke down some key factors to measure each teams fans against one another, but first he asked some of these questions:
"Who has the best fans in the NFL? What are the best brands in the NFL? These are simple questions without simple answers. First we have to decide what we mean by “best”. What makes for a great fan or brand? Fans that show up even when the team is losing? Fans that are willing to pay the highest prices? Fans that are willing to follow a team on the road or social media?
Even after we agree on the question, answering it is also a challenge. How do we adjust for the fact that one team might have gone on a miraculous run that filled the stadium? Or perhaps another team suffered a slew of injuries? How do we compare fan behavior in a market like New York with fans in a place like Green Bay?”
He essentially broke it down to three areas of measure, Fan Equity, Social Equity, and Road Equity and then gave a overall score. He did try to compensate for market size so that obvious large market teams are equitably measured against smaller market teams like Minnesota. So let’s take a look.
Believe it or not, there is a lot of research that actually goes into this. The main reason, is of course, for making money. Professor Mike Lewis broke down the NFL fan base rankings for 2017. It is a very interesting read. How do you think Vikings fans fared? In his study he broke down some key factors to measure each teams fans against one another, but first he asked some of these questions:
"Who has the best fans in the NFL? What are the best brands in the NFL? These are simple questions without simple answers. First we have to decide what we mean by “best”. What makes for a great fan or brand? Fans that show up even when the team is losing? Fans that are willing to pay the highest prices? Fans that are willing to follow a team on the road or social media?
Even after we agree on the question, answering it is also a challenge. How do we adjust for the fact that one team might have gone on a miraculous run that filled the stadium? Or perhaps another team suffered a slew of injuries? How do we compare fan behavior in a market like New York with fans in a place like Green Bay?”
He essentially broke it down to three areas of measure, Fan Equity, Social Equity, and Road Equity and then gave a overall score. He did try to compensate for market size so that obvious large market teams are equitably measured against smaller market teams like Minnesota. So let’s take a look.
Plenty more at the link: www.dailynorseman.com/2017/7/8/15942384/so-how-good-of-a-vikings-fan-are-you-nfl-minnesota-vikings-fan-base
... and neither is this Chris guy.